Websites that fill your waitlist

Get a beautiful, high-converting site designed specifically for child care programs — delivered in two weeks, fully managed, and built to grow your enrollment.

Join 500,000+ owners, directors, teachers, and families already on Playground

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Built to attract families and convert them

Playground websites are purpose-built to capture interest from the moment a family finds you—whether they’re browsing casually or ready to book a tour. We handle everything, from design to code, so you can stay focused on what matters.

Branded to match you

Custom-branded design tailored to your program

Fast & mobile-friendly

Mobile-responsive and blazing fast

Built-in CRM integration

Integrated with Playground CRM lead capture

Tour booking made easy

Tour scheduling directly on your site

Lead forms that sync

Lead forms that auto-sync into your pipeline

Get found on Google before your competition

Our layouts are optimized to rank on Google and outperform local competition. With built-in SEO structure, high performance hosting, and conversion-tested design, your site works hard behind the scenes.

• Search-engine optimized (SEO-friendly structure)
• Built-in SSL and security
• Hosting with best-in-class uptime
• Designed to convert—not just look pretty

No upkeep, no stress, no missed leads

We take care of technical updates, design changes, and content edits - so you don’t need to learn WordPress or hire an agency. Need a photo swapped or a new classroom added? Just ask.

• Fully managed by Playground
• Website updates included
• One-week turnaround to go live
• Custom domain setup

One platform to run your child care program

FAQs

What is included in a Playground website? Playground websites are fully designed, developed, and managed for you. Each site includes lead capture forms, tour booking CTAs, mobile-friendly design, and SEO-optimized content tailored to child care.

Can I edit the website myself?

How are Playground websites optimized for enrollment?

Can the website match my brand?

Do Playground websites integrate with CRM and lead forms?

Is the website included in the Playground subscription?

Book a demo and turn your website into an enrollment engine.

First, tell us about yourself. What type of program do you run?

• Home-Based

• Center

• Multi-Location