Put your child care marketing on autopilot

Convert more families with automated lead capture, tour reminders, and personalized email + text campaigns all integrated directly into Playground.

Get a free demo

8 minute demo

Join 500,000+ owners, directors, teachers, and families already on Playground

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Reach, engage, and convert more families

Playground’s all-in-one marketing automation powerhouse helps child care providers grow faster by capturing every lead, nurturing interest, and turning inquiries into enrollments – with less effort and more consistency.

Turn your website into a lead-generation machine

• Capture and respond to inquiries automatically
• Run email and SMS campaigns without manual work
• Engage families with personalized, professional communication

"The CRM has been one of the best things to happen to our program. We have enrolled three new children just this week!"

— Aaliyah W, Wee Care For All

Capture every lead & follow up instantly

Families can inquire about care, join your waitlist, or book a tour at their convenience. Playground routes each inquiry directly to your staff and kicks off tailored workflows so no opportunity is missed.

• Lead forms embedded on your site
• Email and text confirmation with follow-ups
• Automatic lead nurturing flows
• Improve your team’s calls through coaching with AI transcription + automatic call summaries

"Now we respond to families in minutes, not days. Huge difference in our conversion rate."

— Owner, Sprout & Bloom, TX

Fewer no-shows and better first impressions

Send beautiful, personalized marketing messages across locations in less time. Build your own or use our proven templates, all designed to engage families at every stage.

• Embedded, customizable tour scheduler
• Email + SMS reminders to families and staff
• Follow-ups after tours sent automatically
• Track leads by location with custom views for multi-site programs

Professional campaigns with minimal effort

• SMS and email blasts to promote open spots
• Drag-and-drop email editor with brand styling
• Save branded templates across locations for consistency
• Use variable tags to personalize every message
• Write faster with our AI assistant to generate campaigns in seconds

From first click to enrolled, automatically

Build workflows that react to lead behavior and lead data. Send nurturing campaigns, alert your team, or trigger enrollment flows – all hands-free.

• Logic-based sequences with custom triggers and timing
• Re-engage leads who stopped responding
• Send offers, confirmations, or reminders automatically
• Attribute revenue to campaigns and track what works

"The automations are next-level. We don’t let leads fall through the cracks anymore."

— Director, Joyful Start, IL

Every message, every call, one timeline

Conversations stay organized with a clear timeline across SMS, email, phone, and notes. Initiate 2-way communication in whatever method works best for families and keep your team aligned with full visibility.

• Staff text directly from lead profiles
• Full email threads displayed on each lead
• Phone call recordings, AI transcriptions, and summaries
• All communication time-stamped

Fully integrated

Part of the Playground platform, not another tool to manage. No need to juggle multiple logins or sync tools. Marketing automation lives inside Playground—so when a lead is ready, enrollment and billing pick up automatically.

• Integrated with enrollment and billing
• Zero double entry
• Consistent branding across your entire family experience
• Maintain brand control across locations

FAQs

• How can I better market my center with Playground? Playground offers tools to capture leads, automate follow-up, reduce tour no-shows, and measure performance, helping child care providers grow enrollment more efficiently.

• Can Playground send automated messages to new leads?

• Does Playground help reduce tour no-shows?

• Can marketing performance be tracked in Playground?

• Can campaigns be customized for different programs or locations?

• Is marketing automation included in the Playground platform?