White Label & Branded App Experience | Playground

Branded Experience

Give families an experience they’ll love, and feels unmistakably yours.

Home-based providers and small businesses can brand the Playground app families already use. Multi-site and enterprise operators get that same branded experience, with the ability to get their own dedicated app on the App Store.

Join over 5,000+ centers already accelerating on Playground

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Find the right fit for your size

For single-site operators

Branded family experience

Best for home-based providers and small businesses.

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For multi-site operators

Standalone custom app

Best for multi-site and enterprise operators.

Everything in Branded Family Experience:

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Give your families a branded experience

Made for single and multi-site operators, families keep using the same Playground app—just customized with your logo, colors, and communications so it feels like a natural extension of your program, not generic software.

Create a family experience that’s as thoughtful as your program

Parents don’t separate your technology from your organization—they experience it as one. Every photo, message, invoice, calendar, and notification is another opportunity to reinforce your brand. A polished digital experience signals that your organization is modern, intentional, and family-first—one that feels elevated from the very first interaction.

Launch your own standalone app

Built for franchise systems and multi-site organizations ready to invest in their own App Store presence and a minimum of (5) locations. Instead of the shared Playground app, get your own dedicated app which includes:

Keep the excitement alive after enrollment

Enrollment is one of the biggest decisions a family will make—and one of the most exciting. That excitement shouldn’t disappear the moment they sign the paperwork. Instead of a generic third-party app, welcome families into your app and your brand, so every interaction reinforces that they made the right choice.

Trusted by leading child care organizations

Leading organizations use Playground to power their own branded family experiences. Little Sunshine’s Playhouse’s LuvNotes app, powered by Playground, is on the Apple App Store and Google Play, and has earned hundreds of five-star reviews from families who love staying connected within an experience that feels uniquely their own.

One platform to run your child care program

FAQs

What’s the difference between the branded family experience and the standalone white label app?
The branded family experience customizes the shared Playground app with your logo, colors, and communications at a lower cost. The standalone white label app includes everything in the branded experience, plus your own dedicated app on the App Store and Google Play.

Who is the standalone white label app for?

What can I customize in the branded family experience?

Will families need to download a new app?

Does white label branding affect app store reviews or ratings?

How long does it take to launch a branded experience or app?

How is pricing different between the two options?

Ready to launch your own branded family experience?

First, tell us about yourself. What type of program do you run?

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